information that conforms to parameters.

Data quality is information that conforms to parameters.

Information systems are built to analyze data and to return analytics to the user who entered a query into the search engine. Some popular search engines which deal with public domains such as the .com, .net, we all recognize as Google, Yahoo, Bing, and there are hundreds of others. However the www - world wide web is not the unique domain of the commercial or public information seeker. The www archives are also researched by highly guarded private groups who depend on very high quality data entry in order to have high quality returns on their search queries. Hence the password and the private domain.

With high data quality information that conforms to parameters the process of developing business models is rendered more accurate. This business of approaching commerce through analyzing pattern by searching www archives was first approached in the 1950's and took on the key phrase of business intelligence.
Of course ecommerce is not the only player in the game. All types of sciences and even researchers of the paranormal rely on data quality in their approach to understanding and advancing knowledge.

See more on business intelligence and data mining.

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