Merchant Advertisers and Online Marketing

Gain a better understanding of the merchant advertisers and online marketing as you read through this article.

The merchant is a retailer who advertises a number of brand products to customers. To sell products the merchant must have customers. So how does the retailer go about getting customers?

Online merchants often use a third party to get clients. This third party in the online marketing game is called the affiliate. The marketing affiliate carries or promotes ads that are parts of the marketing campaign of the retailer.

So we have a chain that goes Online Merchant - Publisher Advertiser - Customer. But wait there is a missing link in this chain. While a merchant could spend big money going around and looking for publisher advertisers that isn't necessary. The missing link between the Online Retailer and the Advertiser is filled by the Affiliate Network.

The Affiliate Network is the middle guy who connects the merchant and the publisher.

Affiliate Network marketing is a method of driving traffic from one website to another.

And that is just the beginning.

We will look deeper into the world of merchant advertisers and online marketing in another article.

Writing articles that connect online merchant retailers to a potential customer is one way of doing affiliate marketing. Look around this blog and you will find others tips and tricks that might help you in becoming a better affiliate marketer.